New Marketing Strategies Archives | Vistage Research Center

[Research Report] 4 ways CEOs can adapt to buyer behavior

Joe Galvin — Wed, 08 Dec 2021 00:25:00 +0000

COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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Marketing in a post-COVID market

Joe Galvin — Fri, 14 May 2021 16:00:00 +0000

Download Marketing in a post-COVID market presentation slides The post-COVID-19 marketplace will present an entirely new range of challenges and opportunities for small and midsize businesses, forcing CEOs to rethink how they connect with their clients and engage their prospects....

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5 growth drivers from high-performing CEOs

Joe Galvin — Tue, 13 Mar 2018 17:00:55 +0000

According to the Vistage CEO Confidence Index, CEOs of small and midsize businesses (SMBs) anticipate revenue growth in 2018. In the latest survey, a whopping 83% of SMB CEOs said that they expected their company’s revenues to increase this year. Another 13% predicted...

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Winning initiatives for faster growth

Joe Galvin — Thu, 01 Mar 2018 18:00:29 +0000

Looking for rapid business growth? Research tells us that there are three power points that drive growth. Boost your strategies behind customer engagement, sales and marketing, and you have a handle on winning initiatives for rapid growth. Take a look...

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Marketing’s changing role

Topher Wurts — Fri, 12 May 2017 17:09:13 +0000

Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating...

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How marketing intel can improve your bottom line [video podcast]

Dave Nelsen — Fri, 23 Sep 2016 10:00:57 +0000

Does your company have marketing intel? If it doesn’t, you’re missing out on some critical information about your customers, says Dave Mastovich, founder and CEO of MASSolutions, a Pittsburgh-based agency that specializes in marketing and sales integration. Marketing intel, he...

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Screeeeech! Hit the Gas on Sales With a Distribution Strategy Tune-Up

Timothy Gendreau — Sat, 11 Feb 2012 00:48:45 +0000

Implementing a more strategic approach to distribution may be your best way to rapidly increase sales and market reach. But how to do that? Start by looking at your current distribution strategy and then considering new options. Many companies, especially...

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WHY in the WORLD Would They Want This? Marketing in an Emerging Country …

Mitch Gooze — Tue, 31 Jan 2012 04:01:56 +0000

[Recently, a Vistage Connect member asked for insights on how to set up distribution in emerging market countries. What are the basic elements to success in entering emerging markets? And what kind of standard marketing templates can be created to...

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Why Should Customers Choose You? 90 Percent of Companies Have It Wrong …

Jaynie Smith — Thu, 05 Jan 2012 21:51:51 +0000

U.S. businesses spend hundreds of billions of dollars every year on marketing and sales: TV ads, print ads, Google AdWords, sales training, social media marketing, ad infinitum — to the tune of about $280 billion in 2007. Unfortunately, all this...

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When Do You Say NO in Order to Sell More?

Rick McPartlin — Tue, 29 Nov 2011 06:04:13 +0000

You need to say NO more — so you can create more profits. A strong brand promise (or what your company stands for) makes it clear what to say NO to — saying YES to everything means you stand for nothing, with high costs....

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