Sales & Marketing Archives | Vistage Research Center https://www.vistage.com/research-center Resource for Business Leadership, Coaching, and CEOs Wed, 27 Jul 2022 23:04:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.3 Growth Through Sales and Marketing: Tools to transform https://www.vistage.com/research-center/business-growth-strategy/20211209-growth-through-sales-and-marketing-tools-to-transform/?utm_source=rss&utm_medium=rss&utm_campaign=20211209-growth-through-sales-and-marketing-tools-to-transform https://www.vistage.com/research-center/business-growth-strategy/20211209-growth-through-sales-and-marketing-tools-to-transform/#respond Fri, 10 Dec 2021 00:30:00 +0000 https://www.vistage.com/research-center/?p=39528 Drawing from the latest Vistage Research report “Marketing Matters,” Chief Research Officer Joe Galvin set the stage for the Vistage National CEO Conference on Growth with a powerful insight: 78% of CEOs report accelerating shifts in buyer behavior as a...

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]]> https://www.vistage.com/research-center/business-growth-strategy/20211209-growth-through-sales-and-marketing-tools-to-transform/feed/ 0 Why your business needs CRM — and 4 ways it will boost your sales & marketing https://www.vistage.com/research-center/customer-engagement/20210316-crm-benefits/?utm_source=rss&utm_medium=rss&utm_campaign=20210316-crm-benefits https://www.vistage.com/research-center/customer-engagement/20210316-crm-benefits/#respond Tue, 16 Mar 2021 18:26:00 +0000 https://www.vistage.com/research-center/?p=37662 As we navigate through the 2020s, all companies must look to technology for efficiency gains. Why? Because labor is expensive and not scalable while certain technologies provide increased efficiency AND better end results. Having said that, not all technologies are...

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]]> https://www.vistage.com/research-center/customer-engagement/20210316-crm-benefits/feed/ 0 The major growth decisions facing CEOs [research] https://www.vistage.com/research-center/customer-engagement/20170920-22328/?utm_source=rss&utm_medium=rss&utm_campaign=20170920-22328 https://www.vistage.com/research-center/customer-engagement/20170920-22328/#respond Thu, 21 Sep 2017 23:00:01 +0000 https://www.vistage.com/research-center/?p=22328 Navigating a company’s growth decisions  is the core of any CEO’s skill set. How can we grow? Who should we hire? Where should we invest? They are all interconnected and the growth of your business depends on all of them...

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]]> https://www.vistage.com/research-center/customer-engagement/20170920-22328/feed/ 0 Your website is part of your growth engine https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20170831-website-part-growth-engine/?utm_source=rss&utm_medium=rss&utm_campaign=20170831-website-part-growth-engine https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20170831-website-part-growth-engine/#respond Thu, 31 Aug 2017 17:35:40 +0000 https://www.vistage.com/research-center/?p=22272 In working with many corporations and clients over time, I have found that there are some diverse perspectives on the importance of a company’s website.  On one end of the spectrum, a leader of the company expresses that they will...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20170831-website-part-growth-engine/feed/ 0 What B2B e-commerce can learn from consumer retail https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20170315-b2b-e-commerce-can-learn-consumer-retail/?utm_source=rss&utm_medium=rss&utm_campaign=20170315-b2b-e-commerce-can-learn-consumer-retail https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20170315-b2b-e-commerce-can-learn-consumer-retail/#comments Thu, 16 Mar 2017 17:00:09 +0000 https://2017.vistage.com/research-center/?p=21261 The world of consumer retail is in the midst of rapid transformation. Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance....

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