marketing plans Archives | Vistage Research Center https://www.vistage.com/research-center Resource for Business Leadership, Coaching, and CEOs Wed, 13 Jan 2021 16:52:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.3 What to spend on marketing in 2021: A story of a digital revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/#respond Tue, 12 Jan 2021 17:53:00 +0000 https://www.vistage.com/research-center/?p=37280 As we turn the page on a year we would all like to forget, we look forward to more productive days ahead. In our annual evaluation of marketing trends, we turn to the bellwether of marketing spending —the CMO Study...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/feed/ 0 5 marketing spend trends to act on now https://www.vistage.com/research-center/customer-engagement/marketing-strategy/5-marketing-spend-trends-for-2019/?utm_source=rss&utm_medium=rss&utm_campaign=5-marketing-spend-trends-for-2019 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/5-marketing-spend-trends-for-2019/#respond Mon, 01 Apr 2019 18:54:51 +0000 https://www.vistage.com/research-center/?p=24303 Marketing as a profession is undergoing a seismic shift. Marketers are under mounting pressure from C-suites to deliver measurable results. By all accounts, companies are spending more on marketing and leveraging a dizzying array of digital assets. They are also...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/5-marketing-spend-trends-for-2019/feed/ 0 What should you spend on marketing in 2018? https://www.vistage.com/research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/?utm_source=rss&utm_medium=rss&utm_campaign=what-should-you-spend-on-marketing-in-2018 https://www.vistage.com/research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/#comments Thu, 09 Nov 2017 18:00:56 +0000 https://www.vistage.com/research-center/?p=22509 In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a...

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]]> https://www.vistage.com/research-center/customer-engagement/what-should-you-spend-on-marketing-in-2018/feed/ 2 How much should you spend on marketing in 2017? https://www.vistage.com/research-center/customer-engagement/20161013-much-spend-marketing-2017/?utm_source=rss&utm_medium=rss&utm_campaign=20161013-much-spend-marketing-2017 https://www.vistage.com/research-center/customer-engagement/20161013-much-spend-marketing-2017/#comments Thu, 13 Oct 2016 17:00:12 +0000 https://2017.vistage.com/research-center/?p=20387 For years, companies have fervently debated how much they should spend on sales and marketing. Indeed, it can be difficult to find relevant benchmarks when establishing sales and marketing budgets. Read How much should you spend on marketing for 2018?...

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