Sales & Business Marketing Articles | Vistage Research Center https://www.vistage.com/research-center Resource for Business Leadership, Coaching, and CEOs Thu, 27 Oct 2022 20:44:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.3 7 questions about pricing strategy with Casey Brown https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=20201027-7-questions-pricing-strategy https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/#respond Thu, 27 Oct 2022 21:00:00 +0000 https://www.vistage.com/research-center/?p=43535 The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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]]> https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/feed/ 0 Pricing in Precarious Times https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/?utm_source=rss&utm_medium=rss&utm_campaign=pricing-in-precarious-times https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/#respond Wed, 19 Oct 2022 13:16:13 +0000 https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/ With soaring inflation and the cost of living crisis only worsening, prices are rising in all aspects of life. Is your business increasing its prices to keep up? Off the back of his Vistage webinar ‘The Psychology of Pricing’, we...

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]]> https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/feed/ 0 Strategic pricing when inflation crashes into recession https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/?utm_source=rss&utm_medium=rss&utm_campaign=20220803-strategic-pricing-inflation-recession https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/#respond Fri, 26 Aug 2022 21:30:00 +0000 https://www.vistage.com/research-center/?p=41488 Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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]]> https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/feed/ 0 The CEO’s guide to building a world-class sales system https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/?utm_source=rss&utm_medium=rss&utm_campaign=the-ceos-guide-to-building-a-world-class-sales-system https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/#respond Mon, 13 Jun 2022 20:26:04 +0000 https://www.vistage.com/research-center/uncategorized/the-ceos-guide-to-building-a-world-class-sales-system/ Great salespeople and amazing sales figures don’t just come from natural talent. They also come from tried and tested skills and processes, as well as a great sales system.  But how can you ensure that your sales system is up...

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]]> https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/feed/ 0 8 strategic ways to spend your marketing budget in 2022 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 https://www.vistage.com/research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 The power of profitable conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-profitable-conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/#respond Wed, 15 Dec 2021 17:41:40 +0000 https://www.vistage.com/research-center/uncategorized/the-power-of-profitable-conversations/ AmyK Hutchens knows a thing or two about communication. International award-winning speaker, Amazon best-selling author and founder of the global community, shegetsit.com, AmyK has over 20 years of consulting and training experience with companies of all sizes. In a recent...

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]]> https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/feed/ 0 [Research Report] 4 ways CEOs can adapt to buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 https://www.vistage.com/research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 Do you have a stable table for growth? By Bryony Thomas https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-have-a-stable-table-for-growth-by-bryony-thomas https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/#respond Mon, 29 Nov 2021 20:14:25 +0000 https://www.vistage.com/research-center/uncategorized/do-you-have-a-stable-table-for-growth-by-bryony-thomas/ Imagine trying to tap dance whilst juggling plates. Tricky, right? Now imagine trying to do this on a table with wobbly legs. Trickier still? This paints a vivid picture of the challenge that most growing businesses are facing. Running a...

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]]> https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/feed/ 0 Managing rising costs through strategic pricing https://www.vistage.com/research-center/customer-engagement/product-pricing/20211004-manage-rising-costs-through-strategic-planning/?utm_source=rss&utm_medium=rss&utm_campaign=20211004-manage-rising-costs-through-strategic-planning https://www.vistage.com/research-center/customer-engagement/product-pricing/20211004-manage-rising-costs-through-strategic-planning/#respond Fri, 29 Oct 2021 16:31:00 +0000 https://www.vistage.com/research-center/?p=39077 One of the most critical decisions CEOs need to consider is how to manage the rising cost of everything. At the heart of that: a solid pricing strategy. In the latest Vistage CEO Confidence Index survey, 74% of CEOs reported...

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]]> https://www.vistage.com/research-center/customer-engagement/product-pricing/20211004-manage-rising-costs-through-strategic-planning/feed/ 0 Marketing in a post-COVID market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/?utm_source=rss&utm_medium=rss&utm_campaign=20210322-marketing-in-a-post-covid-market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/#respond Fri, 14 May 2021 16:00:00 +0000 https://www.vistage.com/research-center/?p=37710 Download Marketing in a post-COVID market presentation slides The post-COVID-19 marketplace will present an entirely new range of challenges and opportunities for small and midsize businesses, forcing CEOs to rethink how they connect with their clients and engage their prospects....

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