Logos
Our logo has two components: the crest and the wordmark. See below for information on how to use our logo correctly in various situations.
We also own a number of official marks used for ceremonial purposes, including the academic seal, the coat of arms, and the university tartan.
Vertical
The vertical stacked format gives prominence to our crest while balancing the wordmark. It works in most applications.
Full-colour
Full-colour reverse
(for dark backgrounds)
Black-only
White-only
Tip: the bull's head should be black or dark against the background.
Horizontal
This version can be used if the vertical logo is too small for the space allowed. This includes vehicles, signage, merchandise and web.
Full-colour
Full-colour reverse
(for dark backgrounds)
Black-only
White-only
Questions about assets? Contact [email protected]
Protective space between elements
The logo should be separated from other graphics, equal to or greater than the width and height of the letter ‘A’ in 'CALGARY'.
Protective space from edges
The minimum space from the edge of your format gives the logo breathing space. The distance to any outside edge must be two times the width or height of the letter 'A' in 'CALGARY'.
Minimum size
Maintains the legibility and integrity of our logo.
Vertical
PRINT: X = 0.8" minimum width
DIGITAL: X = 100 px minimum width
Horizontal
PRINT: X = 1.25" minimum width
DIGITAL: X = 140 px minimum width
Incorrect applications
Do not remove elements
Do not reconfigure elements
Do not skew, extrude or put into perspective
Do not compress or stretch
Do not rotate
Do not add reflections, glows or other visual effects
Do not use drop shadows
Do not substitute other fonts
Do not recolour
Ensure maximum contrast against backgrounds
Do not use transparent effects
Do not place over busy backgrounds