Building a World-Class Sales System: The CEO’s Guide

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How your customers’ buying process is predictable
5 sales challenges facing CEOs in 2021 and beyond
How to leverage the 4 components of the sales system to achieve world-class sales at your business
What world-class sales performers know and key takeaways for CEOs

About the report

Business leaders are restarting their growth engines to rev up sales in 2021. This report provides CEOs of small and midsize businesses the framework to build world-class sales teams by applying a strategy that places the customer at the core. CEOs can apply the expert insights in this report to bring better structure to their sales teams and align their sales activities with how buyers buy. There will be a release of pent-up buying demand once the pandemic has passed — this CEO’s guide will give leaders the insight into a conscious approach to selling that results in top performance across markets and verticals.

About Vistage

At Vistage, we have cracked the code on how leaders learn. In 2020, Vistage CEO members grew their annual revenue on average by 4.6%, while nonmembers with comparable small and midsize businesses saw revenue decrease by 4.7% according to a study of Dun & Bradstreet data. How does it work? Through our 65 years of experience studying and collaborating with over 100,000 CEOs: we know CEOs. Interested in learning more about joining over 28,000 fellow executives as a Vistage member? Explore membership here.

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